CONTACT: Jan Hemming
JKH Associates
801.582.2799
jkhassociates@burgoyne.com

Sandy, Utah (April 25, 2008) Cabo Fish Tacos made with blackened Ono and served with a proprietary, homemade jalapeno ranch dressing, tropical fruit salsa and Asian coleslaw inside a flour tortilla were officially introduced at Rumbi Island Grill restaurants across Utah April 23.

Ono is a whiter, flakier more delicate and lean fish found abundantly in the waters off the Hawaiian Islands and Rumbi President Stuart Gee said the restaurant selected it primarily because of those properties. Unlike other restaurants that deep fry or cook their fish tacos in butter, Rumbi will grill it after applying blackening spices, the same used on the restaurant's Volcano Blackened Mahi-Mahi. These special spices are an exclusive Rumbi mixture created in-house.

The jalapeno ranch dressing, tropical salsa and Asian coleslaw are also Rumbi originals made in-house not prepackaged. The pungent flavor and fragrance of cilantro accents both the salsa and jalapeno ranch dressing along with special seasonings. The jalapeno ranch dressing has a buttermilk base so the spice doesn't overpower the other flavors. Hand-chopped mangos and tomatoes are key ingredients in the salsa. Four kinds of vegetables are hand-chopped to create the Asian coleslaw which is bathed in Rumbi's original Voodoo dressing.

During a three month testing period at four Rumbi restaurants in Utah, the Cabo Fish Tacos, which are served with Rumbi rice, were a popular menu item. Customer feedback was overwhelmingly positive, according to Gee.

The Cabo Fish Tacos are the third new menu item to be introduced by the restaurant in the last four months. Since January, Rumbi has added a Caribbean Chicken and Shrimp entrée platter and the Crispy Orange Chicken, available as an entrée plate or rice bowl. Gee said the Cabo Fish Tacos will be introduced at Rumbi Island Grill restaurants in Arizona and Colorado later this year.

Rumbi Island Grill has quickly become the industry leader in tropical fast-casual dining. Established in 2000 near downtown Salt Lake City, there are now 23 in operation in Utah, Colorado and Arizona. Rumbi creates the ultimate mealtime getaway by blending authentic fare and warm ambiance with quick, convenient service. The menu includes gourmet rice bowls, crisp, fresh salads, soups, sandwiches and platters. Favorites include the Voodoo Chicken Salad, Hawaiian Teriyaki Rice Bowl, juicy Jerk Chicken Sandwich, Aloha Mango Chicken Salad and main entrees like the Luau Pork Plate and tender Volcano-Blackened Mahi-Mahi. Rumbi Island Grill was created by food entrepreneur Dave Duffin, who was also the founder of Zuka Juice, a quick-service juice bar serving fresh fruit smoothies and healthy snacks. Rumbi is a privately held company headquartered in Sandy, Utah. Rumbi Island Grill wonBest of State in Utah  honors in the Asian-Pacific cuisine category for the last three consecutive years from 2005-2007 and is one of only 43 restaurants in America to be honored by the Whole Grains Council for serving whole grains on its daily menu. Rumbi Island Grill was honored as the best fast casual restaurant in 2007 in the Best of Greater Phoenix  competition. For more information, please visit: www.rumbi.com.

# # # # #